The visuals campaign for Sad Night Dynamite's album VOL II. Comprised of seven individual looping pieces.

CREW

Director: Lucas Hrubizna
Production Company: Blink
Executive Producer: Laura Northover
Executive Producer: Josef Byrne
Producer: Rosie Brear
Cinematographer: Jamie Harding
Editor: Joe Walton
Visual Effects: Lucas Hrubizna

Director’s Statement

Sad Night Dynamite had imagined a series of pieces taking place within some sort of purgatory - an abstract in-between place where time has dissolved, Having experienced a near-death event, they had seen the visuals of this project somehow reflecting the dreamlike journey from life to the precipice of death and back.

I started to think of the ascending levels of Dantés Purgatorio, and loosely re-imagined them as bleak, liminal spaces from the modern world, wherein reality has exploded into harsh, digital fragments.

Each piece is meant to be a mini-fever dream that perfectly loops, reflecting the endless sense of time and space in purgatory while also functioning on social media platforms, where looped video playback is standard.